Casual Staff - EMBA Marketing Coordinator

2 weeks ago(1/5/2018 12:09 PM)
Job ID
2017-9996
Wilf-Amsterdam Ave & 185th St
Employee Classification
Non-Exempt/Non-Union
Department
Sy Syms School of Business
Position Type
Temporary Part-Time

ABOUT US

Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.  

 

We are a leading global educational institution that employs over 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission: to “bring wisdom to life” through all that we teach, by all that we do and for all those we serve.  We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.

 

The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the University’s retirement plan. Staff members are typically eligible for four weeks paid vacation each year and a shuttle to nearby subway locations.

 

The Position:

This is a temporary, part-time position.

EMBA Marketing Coordinator will devise, execute and evaluate marketing efforts to increase awareness and enrollment for Sy Syms Executive MBA program.

POSITION RESPONSIBILITIES

  • Create an outreach strategy for the program
  • Identify potential appropriate audiences and expand target audience base for the program
  • Generate email blasts to potential applicants
  • Track and analyze reader response rate and reader behavior to improve message dissemination

QUALIFICATIONS

Experience and Educational Background:

 

  • Advanced Degree and/or extensive experience in the fields of Marketing, Communications and Higher Education
  • Successful track record in running branding campaigns and extensive understanding of marketing strategies

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